Our Online Presence
I've been thinking the last couple weeks about what we share on the internet. I'm specifically talking about how we market, share our work, and self-promote. This is about the difference between posting real art and cool content vs. nonstop ads and self-promotion.
My challenge to myself is to post cool stuff. I want to share real art I'm making and genuine glimpses of my work. I want people to hear my music, see my work spaces, and read my thoughts. And I DON'T want folks to get tired of seeing my name pop up on their screen because all I ever do is post advertisements for my business or remind everybody of what they already know I'm offering. I would much rather have a fun, creative platform to share pictures and videos from my week and artistic projects.
There is a cupcake shop in Ohio my mom and I talk about on a pretty regular basis. It's called Cake, Hope, and Love, and it looks amazing! I've never been there, and I live in California -- on the other side of the country -- and yet, it has made an impression in my world. The reason is that I follow them on Facebook, and they post GORGEOUS pictures of really, really pretty cupcakes and cakes, all the time! The pictures in this post are all from their Facebook page (which I am using with permission!).
They are awesome! I love their online presence. It's always cheery and inviting. They don't constantly advertise for their shop because they don't have to, and I'm guessing they know there's a better way. They just keep making knock-out cupcakes (and cakes) and letting people see them. In my efforts to post what I love and what I'm creating, I keep thinking of Cake, Hope, and Love and reminding myself of what their Facebook page is like!
Doesn't it get irritating if all someone ever does is try to sell themselves, their service, or their product to you? And isn't it inspiring when people share what they're creating and show you actual results and activities, be that in writing, pictures, or videos?
So I know what I'm trying to avoid, and I've targeted what I want to build! I just want to share pieces of my life and work; I really want people to see and hear my art. That's the stuff, guys. Ads are good. Marketing has its place in business. But we can't stop there or allow that to be our main focus.
People want to be invested in and inspired; we don't like having a sale pushed down our throats.
I am a music teacher, with my own studio. Of course I want people to sign up with me! But I know I won't be improving my chances if I just blast Facebook and Instagram with pleas to everyone to "COME TAKE LESSONS." And I know I want people to get to enjoy my art and have fun with my posts. I would rather have interaction. I would rather share interesting and genuine stuff that matters.
And lastly, I'd like to visit Cake, Hope, and Love. ;)